Lance Is a 30-Year Old,single Professional Who Enjoys Hiking,college Sports,and

question 32

Multiple Choice

Lance is a 30-year old,single professional who enjoys hiking,college sports,and poetry.He lives with his girlfriend but does not have plans to get married in the near future.He leads a life much different from his father who married right after high school,had children,and worked for the same company his entire career.More and more in the U.S. ,consumers like Lance are enjoying _____,piecing together a variety of interests,products,and services instead of conforming to traditional stereotypes.

• A) well-defined segments
• B) component lifestyles
• C) simple multipurpose products
• D) conformity and cohesiveness
• E) modular market mixes