Blogs Created by Consumers Can Be Used to Assess Customer

question 41

Multiple Choice

Blogs created by consumers can be used to assess customer attitudes toward new products as well as customer perceptions of new products.Marketers' ability to search for key words used in the blogs is an example of a change in the _____ factor of the external environment.

• A) psychographic
• B) technological
• C) competitive
• D) demographic
• E) economic

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Definitions:

Conscious-Unconscious

Refers to the distinction between mental processes and contents that are within an individual's awareness and those that are not.

Force Field Theory

A concept developed by Kurt Lewin, suggesting that situational factors ("forces") can influence individuals' behavior by either facilitating or hindering their intentions.

Intrinsic Value

The inherent worth of something, independent of its utility or function.

Stimulus-Response Units

Basic building blocks of behaviorist theories where a specific stimulus leads to a predictable behavioral response.