What Is Environmental Scanning? Give an Example of an Opportunity

question 102

Essay

What is environmental scanning? Give an example of an opportunity and a threat that environmental scanning might identify for a suntan lotion company.

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Definitions:

Technical Bulletins

Official communications issued to provide instructions, information, or updates on technical aspects of products or services.

FASB

The Financial Accounting Standards Board, an organization that establishes financial accounting and reporting standards within the United States.

Primary Markets

Markets where securities are created and issued for the first time, allowing companies and governments to raise capital by selling stocks and bonds directly to investors.

Secondary Markets

Secondary Markets are markets where investors trade previously issued securities, such as stocks and bonds, among themselves, rather than purchasing them directly from the issuing company.