Which of the Following Is the Most Cited Source of New

question 19

Multiple Choice

Which of the following is the most cited source of new business ideas?

• A) Brainstorming
• B) In-depth understanding of an industry or profession
• C) An active hobby
• D) Copying someone else
• E) None of these

Understand the concept and importance of cognitive fit in brand extensions.

Recognize the role of authenticity in successful brand extension strategies.

Understand the strategic use of fighter brands in protecting market position.

Gain insights into brand architecture strategies (e.g., branded house, house of brands).

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Definitions:

Positive Association

A relationship between two variables in which they increase or decrease together.

Little or No Association

A statistical term indicating a weak or nonexistent relationship between two variables.

Explanatory

pertaining to or serving to explain, often used to describe variables that aim to explain observed phenomena.

Response

The outcome or measurement of interest in a study or experiment that is influenced by the independent variable.