Basketball Is Played Nearly Everywhere in the World and Is

question 40

Multiple Choice

Basketball is played nearly everywhere in the world and is an easily understood sport.The National Basketball Association (NBA) finals reached more than 600 million televisions in 195 countries.From this information,you should be able to infer that the NBA is:

• A) developing international selling schemes
• B) implementing standard international marketing
• C) implementing global marketing standardization
• D) supplementing its foreign vision
• E) practicing global marketing

Evaluate the impact of cultural adaptiveness and the perception of negotiators from different cultures.

Realize the diversity in negotiation approaches, including deductive and adaptive strategies.

Appreciate the role of culture as expected behavior and the usefulness of guidance on cultural norms in negotiation.

Identify the environmental factors that create additional challenges in international negotiations.

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Definitions:

Preemptive Bombing

A military strategy involving an attack made on the presumption that an enemy is planning an imminent attack, intended to neutralize the perceived threat.

Conservative American College Students

Refers to students enrolled in American colleges who hold conservative values and beliefs politically and socially.

Symbolic Racism

A tendency to express negative biases held about a racial outgroup not at the group directly but at social policies seen as benefiting that group.

Ethnocentrism

Viewing the world through our own cultural value system and thereby judging actions and people based on our own culture’s views of right and wrong and good and bad.