With a _____,A Firm Produces Standardized Products to Be Sold

question 27

Multiple Choice

With a _____,a firm produces standardized products to be sold the same way all over the world.

• A) traditional marketing strategy
• B) global marketing standardization approach
• C) product extension approach
• D) culturally based marketing strategy
• E) synergistic approach to marketing

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Definitions:

Resistant

Showing opposition or an unwillingness to accept or comply with changes or new ideas.

Coerced

Being forced to act or comply against one's will through the use of threats, pressure, or intimidation.

Political Skill

The ability to understand and influence others for the good of the organization.

Ethic Reciprocity

the principle of treating others as one would wish to be treated oneself.