The Victorinox Swiss Army Knife Is Found All Over the World.It

question 95

Multiple Choice

The Victorinox Swiss Army Knife is found all over the world.It is manufactured and marketed similarly to all consumers.Victorinox uses a(n) :

• A) ethnocentric strategy
• B) global marketing standardization approach
• C) synergistic approach to globalization
• D) cultural marketing strategy
• E) traditional approach to marketing

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Definitions:

Market Share

The portion of a market controlled by a particular company, product, or brand, typically expressed as a percentage of total sales in the industry.