A Business Thinking of Expanding into Global Markets Needs to Examine

question 150

Multiple Choice

A business thinking of expanding into global markets needs to examine all of the following external environments EXCEPT:

• A) culture
• B) political structure and actions
• C) its marketing mix
• D) natural resources
• E) demographic makeup

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally categorized into product, price, place, and promotion.

Targeting Customers

The strategic process of identifying and reaching out to specific groups of consumers who are deemed most likely to purchase a company's products or services.

Specifying a Research Plan

The process of outlining the objectives, methodologies, and resources required for conducting a market research project to gather relevant data.