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A U.S.executive had no idea the Germans tend to be very risk-averse.When he arrived at a meeting in Berlin,he simply stressed the price of his firm's products without emphasizing their bottom-line benefits,promoting the company's strong service support,or guaranteeing their effectiveness.As a result,the multimillion dollar deal failed.The U.S.executive overlooked the importance of which environmental factor?
Productivity
The measure of efficiency in converting inputs into useful outputs, typically in terms of the rate of output per unit of input.
Groundbreaking Ceremony
A formal event marking the beginning of construction or the start of a major project.
Company President
A high-ranking executive in a company, often responsible for formulating and implementing policies alongside the board of directors and CEO.
Spokesperson
An individual appointed or authorized to speak on behalf of an organization, group, or individual, often to convey messages or information to the public and media.
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