Kit Kat The Popular Kit Kat Chocolate Bar Was Created by Rowntree's,a

question 85

Multiple Choice

Kit Kat
The popular Kit Kat chocolate bar was created by Rowntree's,a confectionary company in the United Kingdom,in 1935.By the 1940s,Rowntree's was exporting Kit Kats to Australia,New Zealand,South Africa,and Canada.The brand further expanded in the 1970s when Rowntree created a new distribution factory in Germany to meet European demand,and established agreements to distribute the brand in the USA and Japan,through the Hershey and Fujiya companies respectively.In June 1988,Nestlé acquired Kit Kat through the purchase of Rowntree's,giving Nestlé global control over the brand-except in North America,where it is made under license by the Hershey Company.Variants in the traditional chocolate bar began to appear in the mid-1990s and have continued to develop ever since.Kit Kat Japan,in particular,has many unique flavors such as mango-flavored,cucumber,and wasabi Kit Kats.Today,Nestlé produces Kit Kat bars are produced in 21 countries and has expanded its marketplace in Japan,Russia,Turkey,and South America in addition to markets throughout Europe.
-Refer to Kit Kat.When Rowntree's,the original manufacturer of Kit Kats,first decided to enter the global market,the company used which method?

• A) direct investment
• B) a joint venture
• C) exporting
• D) market groupings
• E) a contract manufacturing agreement

Understand the use of meta-analysis in research.

Recognize issues in drawing causal inferences from correlations.

Understand the problem of confounding variables in interpreting research findings.

Identify the importance of operationalizing variables in research.

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Definitions:

Competitive Advantages

Unique attributes or capabilities that allow a company to outperform rivals, create greater value for its customers, and achieve superior market position.

Straddling

A strategy where a company seeks to occupy more than one position in a market or industry, often attempting to offer a range of products or services to cover different segments.

Marketing Failure

Marketing failure occurs when a marketing plan fails to achieve its objectives, leading to wasted resources, lost opportunities, or negative impact on a company's brand.

Target Drift

The phenomenon where the intended target market or audience gradually changes over time, impacting marketing strategies.