The Victorinox Swiss Army Knife Is Found All Over the World.It

question 95

Multiple Choice

The Victorinox Swiss Army Knife is found all over the world.It is manufactured and marketed similarly to all consumers.Victorinox uses a(n) :

• A) ethnocentric strategy
• B) global marketing standardization approach
• C) synergistic approach to globalization
• D) cultural marketing strategy
• E) traditional approach to marketing

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Definitions:

Reference Groups

Groups that individuals compare themselves to for guidance in forming attitudes, beliefs, values, or behaviors.

Consumer

An individual who purchases goods and services for personal use.

Business Marketers

Professionals who specialize in promoting and selling products or services to other businesses, rather than individual consumers.

Consumer Marketers

Professionals who specialize in targeting and understanding the behaviors and preferences of consumers to effectively sell products or services.