When Multinational Firms Enable Individual Subsidiaries to Compete Independently in Domestic

question 162

Multiple Choice

When multinational firms enable individual subsidiaries to compete independently in domestic nations,they are engaged in:

• A) global marketing standardization
• B) multidomestic strategy
• C) product extension
• D) technological receptivity
• E) marketing hegemony

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Definitions:

Financial Projections

Estimates of a company's future revenues, expenses, and profitability, often used for budgeting, fundraising, and strategic planning.

Franchising

A business model whereby the owner (franchisor) of a product, service, or method obtains distribution through affiliated dealers (franchisees).

Market Entry Strategy

The planned method of delivering goods or services to a new target market and distributing them there.

Operational Support

Services and activities that assist in the day-to-day functioning of a company or organization.