Apple IncUsed Its Mac and PC Guy Ad in Countries Around

question 115

Multiple Choice

Apple Inc.used its Mac and PC guy ad in countries around the world.They simply modified the characters a bit to fit the culture.Apple is attempting to market the Mac using:

• A) standardized marketing practices
• B) mixed marketing
• C) character standardization
• D) global marketing standardization
• E) product invention

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Definitions:

Voter Registration

The process by which eligible citizens register with governmental authorities to be allowed to vote in elections.

2004 Election

Refers to the United States presidential election held in 2004, where incumbent President George W. Bush was re-elected, defeating Democratic challenger John Kerry.

Federal Government

The national government of a federated state, which holds the authority over the entire country and is responsible for national level decisions and policies.

Cooperative Federalism

A concept where state, local, and federal governments cooperate and share responsibilities in governing, blending their powers.