AFLAC Has Had to Ditch the AFLAC Duck in Its

question 89

Multiple Choice

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

• A) product substitution
• B) market differentiation
• C) promotion adaptation
• D) product invention
• E) market diversification

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Definitions:

Project Ranking

The process of ordering projects by some criteria such as profitability, risk, or strategic value to prioritize investments and resource allocation.

Profitability Index

An instrument in finance that quantifies the potential profit of an investment by dividing the current value of anticipated cash flows by the initial cost of investment.

Modified Internal Rate Of Return

An adjustment of the Internal Rate of Return formula that rectifies its limitations by incorporating different reinvestment rates for cash flows received over the investment's lifetime.