After a Need or Want Is Recognized,a Consumer May Search

question 82

Multiple Choice

After a need or want is recognized,a consumer may search for information about the various alternatives available to satisfy it.This occurs during which part of the consumer decision-making process?

• A) Evaluation of alternatives
• B) Information search
• C) Cognitive dissonance
• D) Consideration stage
• E) Product identification

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Definitions:

Effective Supervisors

Leaders or managers who excel in guiding, supporting, and motivating their teams towards achieving goals and improving performance.

Interpersonal Communication

Interpersonal communication is the process of exchanging ideas, feelings, and messages between two or more people through verbal or non-verbal means.

Perceptual Screens

The psychological filtering processes through which people assess and interpret information based on their own experiences, beliefs, and biases.

Extroversion

A personality trait characterized by energy, positive emotions, and a desire to seek out social interaction and stimulation.