Which of the Following Statements About Culture as an Influence

question 55

Multiple Choice

Which of the following statements about culture as an influence on consumer buying behavior is true?

• A) A firm that understands the culture it is selling to has just as great a probability of selling its product as a firm that has no understanding of the culture.
• B) Some fear the proliferation of the Internet will increase cultural heterogeneity.
• C) Language is an important aspect of culture.
• D) Core values remain the same for all cultures.
• E) All of the statements about culture as an influence on consumer buying behavior are true.

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Definitions:

Activity-Based Costing

A costing method that assigns overhead and indirect costs to related products and services based on the activities that generate the costs.

Direct Labor-Hours

It measures the total hours worked by employees directly involved in manufacturing a product.

Activity-Based Costing

A method of costing that identifies activities in an organization and assigns the cost of each activity to all products and services according to the actual consumption.

Activity Rates

Predetermined rates used in activity-based costing to allocate costs to products or services based on specific activities undertaken.