_____ Is the Amount of Time and Effort a Buyer

question 74

Multiple Choice

_____ is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

• A) Economic value
• B) Involvement
• C) Opportunity cost
• D) Temporal cost
• E) Perceived level of personal risk

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Definitions:

Mental Alertness

Mental alertness is the state of being fully attentive, aware, and responsive to the surrounding environment or current tasks.

Cigarette Smoking

The act of inhaling and exhaling the smoke of tobacco or a drug.

Experiment

An experimental method conducted to explore a new finding, verify a theory, or prove an established truth.

Coincidental Occurrence

An event or circumstance that occurs at the same time by chance but without any causal connection.