A Group in Society,such as Family,friends,or a Professional Organization,that Influences

question 40

Multiple Choice

A group in society,such as family,friends,or a professional organization,that influences an individual's purchasing behavior is called a(n) :

• A) reference group
• B) conformist group
• C) opinion group
• D) social group
• E) influential group

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Definitions:

Ideas

Creative thoughts or plans that are generated in the mind as potential solutions to a problem or for innovative projects.

Services

Intangible products such as activities, benefits, or satisfactions offered for sale that do not result in the ownership of anything physical.

Specific Combination

A particular arrangement or union of varied elements or components.

Idea Generation

The creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be visual, concrete, or abstract.