If an Advertiser Wanted to Create Ads for a Restaurant

question 110

Multiple Choice

If an advertiser wanted to create ads for a restaurant that stimulate the self-actualization motivation,it would create ads that:

• A) emphasize hunger
• B) emphasize that only those people who want to tell others they have risen to the top of their profession use the restaurant
• C) inform consumers about the cleanliness of the food preparation areas and procedures
• D) show people enjoying others' company while eating in the restaurant
• E) indicate eating in the restaurant is what "you have earned and deserve"

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Definitions:

Optimal Risky Portfolio

A portfolio that offers the highest expected return for a given level of risk.

Systematic Variance

The portion of a security's return variance that is attributable to macroeconomic factors and cannot be diversified away.

Total Variance

The sum of squared deviations from the mean, indicating the overall level of variability within a dataset.

Correlation Coefficient

A statistical measure that calculates the strength and direction of a linear relationship between two variables, ranging from -1 to 1.