Why Do Marketers Study Consumer Behavior

question 103

Essay

Why do marketers study consumer behavior?

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Definitions:

Interactive

Interactive involves two-way communication or engagement, where participants can influence or respond to each other.

Macrosystem

A term in ecological systems theory referring to the cultural or societal context that influences an individual's development.

Maternal Leave

A period of absence from work granted to a mother before and after the birth of her child, also known as maternity leave.

Microsystem

The immediate environment in which an individual operates, such as family and school, which directly influences their development.