Examlex
You have decided to work all summer to save money for the ultimate $2,000 high-definition television with surround sound.Trace the steps of your decision process for purchasing your new television.
Category Hierarchies
Organizational systems that classify groups or objects into ranked categories based on shared characteristics or importance.
Representativeness Heuristic
A cognitive shortcut where the likelihood of an object belonging to a category is assessed based on how typical the object seems of the category.
Confirmation Bias
The inclination to seek out, comprehend, prioritize, and recall facts in a manner that corroborates one's established beliefs or conjectures.
Framing Effect
A cognitive bias where people decide on options based on whether the choices are presented with positive or negative connotations.
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