Which of the Following Statements Does NOT Describe the Business

question 40

Multiple Choice

Which of the following statements does NOT describe the business market?

• A) Organizational buying decisions are usually made independently by a purchasing agent while consumer buying decisions are made jointly.
• B) Business customers tend to be more geographically concentrated,and customers in consumer markets tend to be more geographically dispersed.
• C) The channel of distribution is more often direct for business markets than for consumer markets.
• D) Purchasing by businesses is a more formal process than it is in consumer markets.
• E) Business marketers tend to have far fewer customers than consumer marketers.

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Definitions:

Top-Down Search

A cognitive process that involves using preexisting knowledge or expectations to interpret and understand new information.

Subordinate Search

The process undertaken by employees or individuals lower in a hierarchy seeking out information, often to support decision-making or problem-solving efforts.

Perceived Risk

The level of risk that a consumer believes exists when purchasing a product or service, affecting their decision-making process.

Functional Risk

Relates to the possibility that a product or service may not perform as expected, leading to dissatisfaction or potential loss for the consumer.