If DuPont Runs Advertisements Encouraging People to Buy Clothing That

question 48

True/False

If DuPont runs advertisements encouraging people to buy clothing that contains Lycra (a DuPont product),this would be an attempt to influence secondary demand.

---

Definitions:

Operant Conditioning

A type of learning where behavior is controlled by consequences, including rewards for positive actions and punishments for negative actions.

Reinforcement

A concept in behavioral psychology where a behavior becomes more likely to occur due to the consequence that follows it.

Operant Conditioning

A procedure in learning where the level of a particular behavior is tailored by means of encouragement or correction.

Voluntary Response

A behavioral or physical reaction that occurs as a result of a voluntary action in response to a stimulus.