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The Elimination of Intermediaries Such as Wholesalers or Distributors from a Marketing

question 127

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The elimination of intermediaries such as wholesalers or distributors from a marketing channel is referred to as:


Definitions:

Direct Marketing

A form of advertising where companies communicate directly to customers through various media, including mail, email, texts, and flyers, without intermediaries.

Win-Win Situation

A scenario in which all parties involved gain benefits or advantageous outcomes.

Communications Effort

The collective activities undertaken by an organization to promote, inform, or engage with its audience across various channels.

Internet Channel

A digital pathway through which products or services are sold or information is disseminated online.

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