The Double-Bar Graph Below Shows the Fuel Efficiency of Four

question 83

Multiple Choice

The double-bar graph below shows the fuel efficiency of four vehicles, as rated by the Environmental Protection Agency. They are among the most fuel-efficient 2003 model-year cars for city and highway mileage. Approximately how many more miles per gallon does the Toyota Prius get while traveling in the city than on the highway?

• A) No difference
• B) Approximately 5 miles per gallon
• C) Approximately 20 miles per gallon
• D) Approximately 15 miles per gallon
• E) Approximately 10 miles per gallon

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Definitions:

Existing Product

A product that is currently available in the market or has been previously introduced, as opposed to a new or upcoming product.

Frequency

A measure of how often the target market has been exposed to a promotional message during a specific time period.

Target Market

A specific group of consumers identified as the recipients of a particular marketing campaign or message, based on shared characteristics.

Graphic Display

The visual presentation of information and data through diagrams, charts, maps, and other graphical elements to facilitate understanding.