The Requirement for a Market Segment to Be Responsive Means

question 64

Multiple Choice

The requirement for a market segment to be responsive means:

• A) over half of the consumers in the identified segment will be actively interested in the product
• B) all the segments identified by a marketer should respond to the marketing mix
• C) all the segments identified by a marketer should not respond to the marketing mix
• D) the segments identified by a marketer should not differ in the level of their responsiveness to the marketing mix
• E) the segment identified by a marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix

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Definitions:

Consulting Him

Seeking advice or information from a male individual, often in a professional context.

Surgery Team

A group of healthcare professionals, including surgeons, anesthesiologists, and nurses, who work together during surgical procedures to ensure patient safety and successful outcomes.

Organizations

Groups of individuals structured and managed to pursue collective goals, typically through a system of rules and norms.

Groupthink

A psychological phenomenon that occurs within a group of people, where the desire for harmony in the group results in an irrational or dysfunctional decision-making outcome.