Marketers Use _____ to Segment Markets Because This Information Is

question 137

Multiple Choice

Marketers use _____ to segment markets because this information is widely available,and factors such as age or gender are often related to consumer purchasing and consumption behavior.

• A) benefits
• B) psychographics
• C) demographics
• D) usage rates
• E) sociocultural attributes

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Definitions:

Safer Working Conditions

Refers to workplace environments designed to minimize risk of injury or harm to employees, adhering to health and safety regulations.

Scientific Management

A management theory developed by F.W. Taylor aiming to improve economic efficiency and labor productivity through systematic study and analysis of work processes.

Historical Development

The process of change over time within human societies, cultures, or civilizations, often studied to understand present conditions.

Sociologist

An expert or scholar in sociology, which is the study of society, patterns of social relationships, social interaction, and culture.