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Marketers Who Hope to Sell to Baby Boomers Need to Avoid

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Marketers who hope to sell to baby boomers need to avoid appeals to boomers':


Definitions:

Dorsal Recumbent

A position where an individual lies on their back with knees bent and feet flat, commonly used in medical examinations.

Chronic Arterial Insufficiency

A condition resulting from inadequate blood flow to limbs, often leading to pain, ulcers, and potential limb loss.

Doppler

A diagnostic procedure using ultrasound waves to produce images of internal structures of the body or to measure the movement of substances within the body, such as blood flow.

Pitting Pedal Edema

Swelling in the lower legs and feet that leaves an indent when pressed, often due to heart failure or venous insufficiency.

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