Wine Spectator Is a Magazine That Targets People Who Appreciate

question 171

Multiple Choice

Wine Spectator is a magazine that targets people who appreciate good wine and food.However,the discriminating reader of this magazine is also interested in travel and health,so the magazine features travel and health-related stories.This publication relies on _____ variables to identify its target market.

• A) psychographic
• B) demographic
• C) usage rate
• D) geodemographic
• E) family life cycle

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Definitions:

Pyridium

A medication used to relieve symptoms caused by irritation of the urinary tract, such as pain, burning, and the urge to urinate.

Jaundice

A yellowish discoloration of the sclera and skin due to the presence of bile pigments in the blood.

Opaqueness

The quality of being difficult to see through or understand, often referring to materials that light cannot pass through or to information that is not transparent.

Decant

The process of gently pouring a liquid from one container to another, typically to separate it from settled sediment.