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The James Hardie Siding Company sells concrete siding.It was having little luck targeting contractors because concrete siding is difficult to install and shows every flaw if a house is incorrectly framed.So Hardie decided to target homeowners who wanted the security of knowing their siding was guaranteed not to rot or crack for 50 years.In terms of psychographic segmentation,the siding company used the _____ variable.
Jean Piaget
A Swiss psychologist known for his pioneering work in child development, particularly his theory of cognitive development that describes how children construct a mental model of the world.
Cognitive Structures
Mental frameworks and patterns used to organize and interpret information, influencing how we perceive the world.
Preoperational
A stage in Jean Piaget's theory of cognitive development where children from about 2 to 7 years old engage in symbolic play but struggle with logic and taking the perspective of others.
Concrete Operations
A stage in Jean Piaget's theory of cognitive development, typically occurring between ages 7 and 11, when children gain the ability to think logically about concrete events.
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