ThinkGeek Is an Online Retailer That Caters to Computer Enthusiasts

question 67

Multiple Choice

ThinkGeek is an online retailer that caters to computer enthusiasts and other "geeky" social groups.Their merchandise includes clothing,electronic and scientific gadgets,unusual computer peripherals,office toys,pet toys,child toys,and caffeinated drinks and candy.ThinkGeek runs a points-for-reward system called Geek Points,under which customers can earn rewards for buying more products.This is an example of segmentation by:

• A) demographic
• B) benefit
• C) aggregate
• D) economic
• E) usage-rate

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Definitions:

Organization

An entity formed by a group of people to achieve a common goal, often structured and regulated by a form of governance.

Recruitment Strategies

The methods and approaches used by employers to attract and hire candidates for positions within their organization.

Formal Mentoring

A structured program where more experienced individuals provide guidance, knowledge, and support to less experienced individuals within a professional context.

Junior Engineer

An entry-level or early-career engineer who typically works under the supervision of more experienced engineers.