June LaVista Owns a Health and Fitness Gym

question 41

Multiple Choice

June LaVista owns a health and fitness gym.After dividing her customers into four segments based on income range,age,level of fitness,and other selected segmentation descriptors,she wrote out a description of each segment's size,expected growth,frequency of exercise,and overall profit potential.Which step in segmenting a market is LaVista engaged in?

• A) Profiling and analyzing her market segments
• B) Positioning her products to her market segments
• C) Targeting promotions to her market segments
• D) Differentiating her market segments
• E) Concentrating her marketing mix on the most profitable marketing segments

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Definitions:

Payoff Profile

A plot showing the gains and losses that will occur on a contract as the result of unexpected price changes.

Forward Contract

A customized contract between two parties to buy or sell an asset at a specified price on a future date.

Option Contract

An option contract is a financial derivative that confers the right, but not the obligation, to buy or sell an asset at a set price on or before a certain date.

Forward Contract

A customizable financial contract between two parties to buy or sell an asset at a specified price on a future date.