E&V Bridal Studios,a Wedding Consulting Business,only Works with Eastern Asian

question 155

Multiple Choice

E&V Bridal Studios,a wedding consulting business,only works with Eastern Asian customers who want to use their cultural heritage in their wedding ceremonies.What type of segmentation strategy does the wedding consultant use?

• A) Market aggregation
• B) Undifferentiated targeting
• C) Multisegment marketing
• D) Concentrated targeting
• E) Limited demand

---

Definitions:

Mean Height

The average height of a group of individuals.

Confidence Interval

A set of values, from sampled data, believed to contain the value of an obscure population parameter.

Sample Mean

The arithmetic average of a set of values sampled from a population, used as an estimate of the population mean.

Confidence Interval

A confidence interval provides a range of values, estimated from sample data, that is likely to contain the value of an unknown population parameter, along with a specified level of confidence.