When Procter & Gamble (P&G)introduced Liquid Tide to a New

question 165

Multiple Choice

When Procter & Gamble (P&G) introduced Liquid Tide to a new segment,consumers in the traditional powdered detergent segment switched to the liquid product.Rather than real sales growth,P&G simply experienced the shifting of existing customers to a new product.This exemplifies a drawback of multisegment targeting strategy called:

• A) demarketing
• B) selective perception
• C) undifferentiation
• D) cannibalization
• E) market repositioning

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Definitions:

Customers

Individuals or entities that purchase goods or services from a business, forming the basis of the business's income.

Policies

Guidelines or rules established by organizations to govern their operations, behaviors, and decisions.

Dependent Variable

In statistical modeling and experiments, it is the variable being tested and measured, usually thought to depend on one or more independent variables.

Target Variable

In data analysis and modeling, the specific outcome or response that the model is designed to predict.