Mirage Resorts in Las Vegas Has a System That Allows

question 96

Multiple Choice

Mirage Resorts in Las Vegas has a system that allows hotel clerks instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service.The resort is practicing:

• A) firewall marketing
• B) one-to-one marketing
• C) an application of the 80/20 rule
• D) transactional marketing
• E) marketing through technology

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Definitions:

Spontaneously Mutate

Refers to the process by which an organism's DNA changes without external influence, leading to genetic variation.

Natural Selection

A process in evolutionary biology where organisms better adapted to their environment tend to survive and produce more offspring.

Sociobiologists

Scientists who study the biological basis of all forms of social behavior, including in humans, in the context of evolution.

Evolutionarily Beneficial

Traits or behaviors that increase the chances of survival and reproduction, thus being favored by natural selection.