In 2008,Apple,Inc

question 28

Multiple Choice

In 2008,Apple,Inc.introduced Mobile Me,which keeps everything on a consumer's Mac,PC,iPod or iPhone on an online server Apple calls the "Cloud" so that it can be accessed at any time.Apple is catering to on-the-go consumers who use multiple platforms.This positioning strategy is based on the:

• A) product class
• B) price and quality
• C) use or application
• D) product user
• E) competitor

---

Definitions:

Change

The process of becoming different, which can occur in a variety of contexts including personal, social, and professional.

Daunting

Describing a task or situation that seems intimidating or difficult to achieve.

Valued

Highly regarded or esteemed in terms of importance, worth, or usefulness.

New Habit

A recently developed pattern of behavior that is repeated regularly and tends to occur subconsciously.