To Be Successful,most Businesses Focus on Customer Service

question 194

Multiple Choice

To be successful,most businesses focus on customer service.However,the cable industry has a history of poor customer service.Cable companies are facing competition for TV customers who once had no choice but cable if they wanted to see more than local programs.In the face of this competition from direct broadcast satellites,cable companies are trying to use a _____ strategy to show that they have become customer-oriented.

• A) segmentation
• B) product differentiation
• C) targeting
• D) repositioning
• E) demarketing

Comprehend that cash flow estimations are crucial in NPV despite being approximations.

Understand that the payback calculation does not consider the time value of money.

Identify the distinction between independent and mutually exclusive projects.

Recognize the limitations of using average accounting return (AAR) for project evaluation.

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Definitions:

Direct Experience

Direct experience refers to knowledge or competency gained through personal involvement or participation, as opposed to learning through observation or second-hand information.

Accessible Attitude

Accessible attitude refers to an attitude that is easy to recall from memory due to its frequency of activation or the strength of associated beliefs and experiences.

Correspond With Behaviour

To match or align with actions; the degree to which stated beliefs or attitudes are reflected in one’s actions.

Recall

The act of retrieving information or memories from the past without the aid of external cues.