Mercedes-Benz Daimler AG,the Maker of Mercedes-Benz Automobiles,is Planning to Launch a a New

question 10

Multiple Choice

Mercedes-Benz
Daimler AG,the maker of Mercedes-Benz automobiles,is planning to launch a new line of downsized luxury vehicles in the United States by 2012.Daimler has experienced a recent drop in global sales attributed to its product mix that focuses on larger luxury automobiles.With increasing fuel prices and stricter U.S.fuel-economy standards coming down the pipeline,Daimler doesn't want to be left behind.Daimler is behind its competition,though.Its German rivals,Audi and BMW,have been relatively successful in the U.S.BMW's Mini Cooper,demanding as much as $34,000,has already driven away with some of Daimler's potential sales.While Daimler already offers the Smart car in the U.S. ,the new offerings will not be going after the same consumer
-Refer to Mercedes-Benz.Baby boomers have money to burn and will be the primary target for the downsized,luxury vehicles offered by Mercedes.Many of them will want this type of car to feel young again.This group is considered a(n) _____.

• A) consumer advocacy group
• B) income ready group
• C) market
• D) population
• E) market maven

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Definitions:

Professional Corporation

A business structure legally recognized that allows licensed professionals, such as doctors or lawyers, to offer their services.

National Practitioner Data Bank

A U.S. database that contains information on medical malpractice payments, sanctions, and licensure actions against healthcare providers.

Health Care Quality Improvement Act

A federal statute enacted to improve the quality of medical care, largely by restricting the ability of physicians with a history of malpractice from moving to another state to escape their history.

Ordinary Care

The reasonable level of care, diligence, and judgment that a person in a particular profession is expected to exercise under specific circumstances.