Mercedes-Benz Daimler AG,the Maker of Mercedes-Benz Automobiles,is Planning to Launch a a New

question 30

Multiple Choice

Mercedes-Benz
Daimler AG,the maker of Mercedes-Benz automobiles,is planning to launch a new line of downsized luxury vehicles in the United States by 2012.Daimler has experienced a recent drop in global sales attributed to its product mix that focuses on larger luxury automobiles.With increasing fuel prices and stricter U.S.fuel-economy standards coming down the pipeline,Daimler doesn't want to be left behind.Daimler is behind its competition,though.Its German rivals,Audi and BMW,have been relatively successful in the U.S.BMW's Mini Cooper,demanding as much as $34,000,has already driven away with some of Daimler's potential sales.While Daimler already offers the Smart car in the U.S. ,the new offerings will not be going after the same consumer
-Refer to Mercedes-Benz.One potential problem is that some of the purchasers of Daimler's downsized luxury vehicles could be consumers who would have purchased a larger,higher-priced Mercedes-Benz.This situation is called:

• A) subjugation
• B) cannibalization
• C) sabotage
• D) benefit transference
• E) marginal sales

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Definitions:

Thoracic

Pertaining to the chest region in vertebrates, containing vital organs such as the heart and lungs.

Lumbar

Referring to the lower back region of the spine, encompassing the five vertebrae between the rib cage and the pelvis.

Sacrum

A large, triangular bone at the base of the spine and at the upper and back part of the pelvic cavity, formed by the fusion of five vertebrae.

Scoliosis

A medical condition characterized by an abnormal lateral curvature of the spine.