What Is Benefit Segmentation? for Toothpaste,list Six Benefits That Might

question 135

Essay

What is benefit segmentation? For toothpaste,list six benefits that might be sought by consumers.For each benefit,give an existing brand name that best exemplifies segmentation according to that benefit.

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Definitions:

Multiple Births

The occurrence of giving birth to more than one infant during the same pregnancy, such as twins, triplets, or higher order multiples.

Amniocentesis

A medical procedure used in prenatal diagnosis to extract a small amount of amniotic fluid for testing.

Ultrasound Exam

A diagnostic test using high-frequency sound waves to create images of internal organs, tissues, or developing fetuses.

Group B Streptococcus

A type of bacteria commonly found in the digestive and lower reproductive tracts, which can cause infections, especially in newborns.