You are the marketing manager for a food products firm.Your firm would like to introduce a new beverage to the marketplace.You have determined that two important dimensions for positioning a product are (1)nutritional value and (2)age orientation.Place the following beverages on the perceptual map provided: Coffee,Orange Juice,Diet Cola,Apple Cider,Mineral Water,Milk,Herbal Tea,Liquor,Tomato Juice.Assuming the listed beverages comprise all competitive beverages,what position should your firm's new beverage have? Describe the new beverage.
Definitions:
Direct Labor Cost
The wages and other expenses for labor directly involved in the manufacture of specific goods or services.
Direct Labor-Hours
All the hours contributed by workers directly participating in creating products.
Activity Cost Pools
Aggregations of overhead costs attributed to distinct activities, used in activity-based costing to assign costs more precisely to products or services.
Activity-Based Costing
An accounting method that assigns costs to products or services based on the activities and resources that go into producing them.
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