Examlex
U.S.paint manufacturers traditionally use different formulae for developing paint to be used in the humid Southeast,the frigid Midwest,and the hot and dry Southwest.This is an example of how demographic segmentation is used.
Proactive Interference
A phenomenon where old information hinders the recall or learning of new information.
Source Amnesia
The loss of memory regarding the specific context, including the place, time, or manner in which certain knowledge was gained, despite retaining the facts themselves.
Imagination Inflation
The increase in confidence that an imagined event actually occurred, due to the imagining of the event.
Misinformation Effect
A phenomenon where one's recall of episodic memories becomes less accurate due to post-event information.
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