The Requirement for a Market Segment to Be Responsive Means

question 64

Multiple Choice

The requirement for a market segment to be responsive means:

• A) over half of the consumers in the identified segment will be actively interested in the product
• B) all the segments identified by a marketer should respond to the marketing mix
• C) all the segments identified by a marketer should not respond to the marketing mix
• D) the segments identified by a marketer should not differ in the level of their responsiveness to the marketing mix
• E) the segment identified by a marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix

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Definitions:

Rate Of Inflation

The percentage increase in the general level of prices for goods and services in an economy over a period of time.

Rate Of Unemployment

The proportion of individuals in the labor force who are not currently employed but are actively seeking employment.

Discouraged Workers

Discouraged Workers are individuals who are not actively seeking employment due to believing no jobs are available for them or there are other barriers to employment.

Unemployment Statistics

The data and analysis regarding the percentage of the labor force that is jobless and actively seeking employment.