While Most Marketing to Generation Y Tries So Hard to Be

question 148

Multiple Choice

While most marketing to Generation Y tries so hard to be hip that it borders on parody,Vans has kept the decades-old brand real and vital for Gen Yers.Marketing programs the footwear manufacturer uses to reach Gen Yers include the Vans Skate Parks,which operate in malls around the country;the wildly successful Vans Warped Tour for alternative music;and the Vans Triple Crown,the brand's answer to the X Games.The segmentation plan used by Vans relies heavily on _____ segmentation.

• A) ethnicity
• B) income
• C) age
• D) gender
• E) occupation

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Definitions:

19th Century

The period from 1801 to 1900, marked by significant political, cultural, and technological changes worldwide.

Foreign-Born

Individuals who were born outside the country in which they currently reside and have immigrated to that country.

Urban Centers

Densely populated areas that are the focal points of culture, commerce, and government within cities.

Largest Urban

Refers to the city or metropolitan area with the highest population density and size within a specified region or country.