Most Airline Frequent Flyer Programs Reward the Most Frequent Flyers

question 25

Multiple Choice

Most airline frequent flyer programs reward the most frequent flyers with business class upgrades and flight lounge privileges.Airlines are using these rewards as a means of implementing _____ segmentation.

• A) lifestyle
• B) motive
• C) usage-rate
• D) demographic
• E) personality

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Definitions:

Contingency of Reinforcement

A concept in behavioral psychology where the delivery of reinforcement depends on specific conditions or behaviors being met.

Behavioral Modification

A method of changing behavior through various techniques such as positive or negative reinforcement, primarily used in treatment and therapy.

Consequence

The result or effect of an action or condition, often one that is negative or undesirable.

Kaizen

A Japanese term meaning "continuous improvement," focusing on constant, incremental improvements in work processes or quality.