ThinkGeek Is an Online Retailer That Caters to Computer Enthusiasts

question 67

Multiple Choice

ThinkGeek is an online retailer that caters to computer enthusiasts and other "geeky" social groups.Their merchandise includes clothing,electronic and scientific gadgets,unusual computer peripherals,office toys,pet toys,child toys,and caffeinated drinks and candy.ThinkGeek runs a points-for-reward system called Geek Points,under which customers can earn rewards for buying more products.This is an example of segmentation by:

• A) demographic
• B) benefit
• C) aggregate
• D) economic
• E) usage-rate

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Definitions:

Departmental Predetermined Overhead Rates

Overhead rates set in advance for each department, used to allocate overhead costs more accurately based on department-specific drivers.

Manufacturing Overhead

All manufacturing costs other than direct materials and direct labor, including costs such as depreciation, electricity, and salaries for managers.

Job F

A designation for a particular task, assignment, or project within an organization, specified as "Job F" for identification.

Machine-Hours

refers to the total number of hours that machinery is in operation during a specific period, used in calculating machine-related expenses or allocations.