Mirage Resorts in Las Vegas Has a System That Allows

question 96

Multiple Choice

Mirage Resorts in Las Vegas has a system that allows hotel clerks instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service.The resort is practicing:

• A) firewall marketing
• B) one-to-one marketing
• C) an application of the 80/20 rule
• D) transactional marketing
• E) marketing through technology

---

Definitions:

Nature Vs. Nurture

The debate concerning the relative importance of an individual's innate qualities (nature) versus personal experiences (nurture) in determining or causing individual differences in physical and behavioral traits.

Negative

A term indicating the absence of a property or condition, often used in contrast to its presence.

Argue

To present reasons for or against something in a discussion or debate.

Contemporary Psychology

The study of behavior and mental processes using modern theories and methodologies.