The Basic Goal of One-To-One Marketing Is To

question 215

Multiple Choice

The basic goal of one-to-one marketing is to:

• A) increase the market for the product category to new and current customers
• B) eliminate the use of mass media for promotion and locate a direct communications channel
• C) increase operating costs and locate new customers
• D) reduce the number of company employees and increase overall sales
• E) reduce costs through customer retention and increase revenue through customer loyalty

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Definitions:

Significance F

A test statistic used in the analysis of variance (ANOVA) to determine if the means of several groups are all equal or if at least one is significantly different.

Fit

The degree to which a model, test, or value accurately reflects the expected outcomes or observations.

Homoscedasticity

A condition in regression analysis where the variance of the residuals, or errors, is constant across all levels of the independent variable.

Regression Line

A line of best fit through a dataset in linear regression analysis, showing the relationship between the independent and dependent variables.