One Negative Associated with the Growth of One-To-One Marketing Is

question 106

Multiple Choice

One negative associated with the growth of one-to-one marketing is:

• A) loss of customer loyalty toward firms that practice one-to-one marketing
• B) customer unease at being treated "like a number," not an individual
• C) a growing concern about consumer privacy because of data mining
• D) an across-the-bard homogenization of products and services
• E) the increasing amount of time consumers must take making purchasing decisions

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Definitions:

Intelligence Scores

Quantitative measures obtained from intelligence tests that aim to represent an individual's cognitive abilities relative to an average performance for a given age.

Heritability

A statistical measure that indicates how much of a trait's variation in a population can be attributed to genetic factors.

Genetic Contributions

The influence of genes passed from parents to offspring on an individual's traits and behaviors.

Intellectually Disabled

A term referring to individuals who have significant limitations in both intellectual functioning and in adaptive behavior.