Chandler Kumar Owns Two Antique Stores

question 102

Multiple Choice

Chandler Kumar owns two antique stores.One is in an upscale neighborhood,and its merchandise is artfully arranged and priced to indicate product rarity.The other is in a run-down strip mall and contains some of the same type of merchandise,but the items are left in open boxes and placed haphazardly on shelves.Customers of either store have entirely different perceptions of the stores and would be surprised to know Kumar operates each of them because he uses such differing _____ strategies.

• A) market integration
• B) segmentation
• C) targeting
• D) positioning
• E) market combination

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Definitions:

Supply Chain Management

The strategic linking of all operations dealing with resource supplies.

Customer Relationship Management

The strategic attempt to build lasting relationships with and to add value to customers.

Information Technology

The study and use of systems for storing, retrieving, and sending information.

Processing Information

The method by which individuals or systems receive, interpret, and respond to information.